How to Send Bulk Email to a Large Number of Recipients

While email is free, you cannot typically send an email to an infinite number of recipients. This restriction is aimed more at preventing abuse of the service (a.k.a spam) than cost savings. These restrictions vary depending on your email provider. Below are the restrictions placed by the famous ones:

  • The GMail Web interface doesn’t allow you beyond:
    1. 500 messages per day (i.e., you can hit ‘Send’ a maximum of 500 times) or
    2. 500 unique recipients per message or
    3. 2000 total emails per day (for example, you could send one message to a group of 500 people four times)
  • Gmail through a POP or IMAP client (Microsoft Outlook or Apple Mail) allows you to send one email to no more than 100 people.
  • Hotmail (now knows an Windows Live Mail) allows no more than 100 recipients per day.
  • Yahoo Mail allows you to send no more than 100 emails or recipients per hour.

Ok, so how does one send bulk email (when they have a perfectly legitimate reason to) ?

  • Option 1: The easiest way is to simply use Gmail’s web interface and make sure you don’t go over the limit mentioned above.
  • Option 2: If that doesn’t cut it, the recommended way is to use an email newsletter service like MailChimp which is far more professional but requires a little more effort in setting up (it’s free for 12000 emails per month to a maximum of 2000 subscribers)